New Year, New Revenue Goals! Sales Enablement is a process that your small business needs to adapt to grow in 2020.

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New Year, New Revenue Goals! Sales Enablement is a process that your small business needs to adapt to grow in 2020.

Sales Enablement is not new. It has been around for many years. This process has been known by many names and when you look at the definition of sales enablement, you will recognize it. What has been adopted the past few years with calling the process of enabling your sales efforts and or teams, is the collaboration between marketing and sales. Bringing the two together rather than keeping them siloed within your business or organization.

Marketing and sales go hand ...

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Sales Enablement, Small Business Growth

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Your buyer’s experience should be the foundation of your sales enablement initiative.

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Your buyer’s experience should be the foundation of your sales enablement initiative.

Sales enablement is about empowering entrepreneurs and salespeople alike to engage the buyer. This is sales enablement 101. The buying experience needs to be at the center of all of your selling efforts. Make sure that you understand who your buyer is and the journey they are on. Next, be sure to create your sales assets and training for the buying experience.

Let’s explore these two items that are so important to the success of your business.

Your ...

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Sales Enablement, Small Business Growth

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Check out my interview on the #TheBusinessofNursing blog with Amelia @RN_Solutions !

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http://bit.ly/TheBusinessofNursingandLori

“If you are an experienced professional, there are lots of ways to use and repackage your expertise. Yet one thing we typically did not learn about in school is sales and marketing. Two key items that are needed for a business that allows you resources to care for your needs as well has have abundant resources to help other people and donate to causes that are important to you.

In this episode, we hear from someone who is ...

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Small Business Growth

Simple Ways to Generate More Leads for Your Business Quickly

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Simple Ways to Generate More Leads for Your Business Quickly

You’ve done everything you can think of to increase brand awareness, but you’re still not generating the leads that you need to grow your business significantly. While there are literally hundreds of ways that you can generate leads, the following strategies will help to increase your leads in a short period of time significantly.

Create a Newsletter

If you don’t already send out a regularly scheduled newsletter, then you’re missing out on one of the easiest ways to generate leads for your business. Not only do you have ...

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Sales Enablement, Small Business Growth

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Content Marketing and Your Small Business

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Content Marketing and Your Small Business

By Lori Johnston, President, Allied Exchange July 16, 2019

If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for several reasons. First, it gives visitors to your website their first impression of your business and the products and services you offer. Additionally, well-written content can be instrumental in selling your products ...

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Sales Enablement

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Did you know that a Sales Enablement Initiative is meant for Small Businesses too? Here’s why.

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Did you know that a Sales Enablement Initiative is meant for Small Businesses too? Here’s why.

Sales enablement is a concept that helps professionals in revenue generating roles to understand buyers’ needs through new prospecting techniques, sales training, leads analysis, as well as leveraging consumer-based technologies and multiple communication channels to target potential leads more effectively.

Defined by Gartner Group as “The activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.”

To successfully implement sales enablement best practices, you must strengthen collaboration between your sales and marketing teams. Now, this is a statement that is ...

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Sales Enablement

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Sales enablement practices that help you empathize with buyers

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Sales enablement practices that help you empathize with buyers

I came across a great article on https://lab.getapp.com/ by Abhishek Singh.  This is an excerpt from that article that I found as insightful information. It is important for small businesses to realize that they also benefit from Sales Enablement programs.

Gartner defines sales enablement as follows:

“The activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects.”

Sales enablement is a concept that helps professionals in revenue generating roles to understand buyers’ needs through new sales prospecting techniques, ...

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Sales Enablement

“Someday, somewhere, someone is going to write the Official Sales Dictionary…”

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“Someday, somewhere, someone is going to write the Official Sales Dictionary…”

Sales Dictionary Reference Guide – Beneficial for the Sales Community

I read an article titled “Sales Productivity vs. Efficiency vs. Effectiveness…Is there a Difference?” written by Jason Jordan, Partner at Vantage Point Performance, as part of the Salesforce Contributor Network. The opening of this article intrigued ...

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Sales Enablement

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