Take an honest look at your current state. When you examine your sales content assets, sales process, available technology, their complexity, and the Key Performance Indicators (KPIs), are you engaging with your client throughout the buying journey or are you limiting yourself to old beliefs and systems?
Tagged as: Sales Enablement
Your buyer’s experience should be the foundation of your sales enablement initiative.
The buying experience needs to be at the center of all of your selling efforts. Make sure that you understand who your buyer is and the journey they are on. Next, be sure to create your sales assets and training for the buying experience.
Simple Ways to Generate More Leads for Your Business Quickly
You’ve done everything you can think of to increase brand awareness, but you’re still not generating the leads that you need to grow your business significantly. While there are literally hundreds of ways that you can generate leads, the following strategies will help to increase your leads in a short
Content Marketing and Your Small Business
By Lori Johnston, President, Allied Exchange July 16, 2019 If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for several reasons.
Did you know that a Sales Enablement Initiative is meant for Small Businesses too? Here’s why.
Sales enablement is a concept that helps professionals in revenue generating roles to understand buyers’ needs through new prospecting techniques, sales training, leads analysis, as well as leveraging consumer-based technologies and multiple communication channels to target potential leads more effectively. Defined by Gartner Group as “The activities, systems, processes, and
Sales enablement practices that help you empathize with buyers
I came across a great article on https://lab.getapp.com/ by Abhishek Singh. This is an excerpt from that article that I found as insightful information. It is important for small businesses to realize that they also benefit from Sales Enablement programs. Gartner defines sales enablement as follows: “The activities, systems, processes,
3 Keys to Achieving Sustainable Revenue Growth
Many businesses struggle to stay ahead of the competition, the day-to-day operations of the company are more than enough to keep a management team busy. The only focus is to continually attempt to maintain the status quo. That is not enough. Sometimes employees and managers are just too close to a problem inside an organization to see it or identify the root causes.