Let us do the heavy lifting, while you focus on your clients!

Sales enablement is driven by three critical components: Content, Technology and Training

Content Marketing

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Small Business Sales Coaching and Training

A business coach is simply a kind of consultant — a personal business consultant that you contract with to help you grow your business.

More importantly, a coach to focus on your revenue generating activities will be experienced in sales, marketing and small business operations.

New Year, New Revenue Goals! Sales Enablement is a process that your small business needs to adapt to grow in 2020.

Take an honest look at your current state. When you examine your sales content assets, sales process, available technology, their complexity, and the Key Performance Indicators (KPIs), are you engaging with your client throughout the buying journey or are you limiting yourself to old beliefs and systems?

Your buyer’s experience should be the foundation of your sales enablement initiative.

The buying experience needs to be at the center of all of your selling efforts. Make sure that you understand who your buyer is and the journey they are on. Next, be sure to create your sales assets and training for the buying experience.

Check out my interview on the #TheBusinessofNursing blog with Amelia @RN_Solutions !

http://bit.ly/TheBusinessofNursingandLori "If you are an experienced professional, there are lots of ways to use and repackage your expertise. Yet one thing we typically did not learn about in school is sales and marketing. Two key items that are needed for a business...

Simple Ways to Generate More Leads for Your Business Quickly

You've done everything you can think of to increase brand awareness, but you're still not generating the leads that you need to grow your business significantly. While there are literally hundreds of ways that you can generate leads, the following strategies will help...

Content Marketing and Your Small Business

By Lori Johnston, President, Allied Exchange July 16, 2019 If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is...

Did you know that a Sales Enablement Initiative is meant for Small Businesses too? Here’s why.

Sales enablement is a concept that helps professionals in revenue generating roles to understand buyers’ needs through new prospecting techniques, sales training, leads analysis, as well as leveraging consumer-based technologies and multiple communication channels to...

Sales enablement practices that help you empathize with buyers

I came across a great article on https://lab.getapp.com/ by Abhishek Singh.  This is an excerpt from that article that I found as insightful information. It is important for small businesses to realize that they also benefit from Sales Enablement programs....

3 Keys to Achieving Sustainable Revenue Growth

Many businesses struggle to stay ahead of the competition, the day-to-day operations of the company are more than enough to keep a management team busy. The only focus is to continually attempt to maintain the status quo. That is not enough. Sometimes employees and managers are just too close to a problem inside an organization to see it or identify the root causes.

“Someday, somewhere, someone is going to write the Official Sales Dictionary…”

“Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about.  Communications will be streamlined, and directions will be clear.” ~Salesforce Contributor Network

Do you know the terminology when it comes to content and document management projects?

In my many interactions with clients, there tends to be a need for an accurate understanding of the terminology when discussing content and/or document management project needs and requirements.  This is expected since this type of solution is new to organizations as they begin to investigate and review a needs analysis. 

Get It Done With Us


We bridge the gap between sales, marketing, and operations to deliver relevant, interactive insights and content that meets the needs of today’s sophisticated buyer.

Sales Enablement as a Service

Sales engagement platforms will help you work more efficiently, help you sell smarter, create targeted communication sequences, and track and measure your results.

Content Services

A good marketing plan includes strategy, and a good marketing strategy includes content. A content calendar keeps you focused and keeps your content in line with your overall strategy.

Sales Coaching and Training

Sales Coaching Best Practices for small Business and the One-Person Show. Coaching is about moving the needle. Ultimately, the goal of sales coaching is to improve performance and increase confidence levels.

Sales Enablement as a Service (SEaaS)

To ensure that your sales team meets their targets consistently, you need to empower them to sell better. Every part of the sales funnel, including lead generation, content, pitch and closing, should be on point and in line.

Sales Coaching and Training

Sales is not a one-stop shop—it continues to evolve, meaning sales coaching is necessary for both learning new methods and refreshing old skills.

Content Marketing Strategy

Content strategy focuses on the planning, creation, delivery, and governance of contentContent not only includes the words on the page but also the images and multimedia that are used.

Growing Your Business Doesn’t Have to Be Hard.

Business lead generation is the process of identifying new prospects, then utilizing a variety of strategies to turn those leads into new sales opportunities.

"In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for the purpose of list building, e-newsletter list acquisition or for sales leads."

– Wikipedia

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