Take an honest look at your current state. When you examine your sales content assets, sales process, available technology, their complexity, and the Key Performance Indicators (KPIs), are you engaging with your client throughout the buying journey or are you limiting yourself to old beliefs and systems?
Tagged as: content marketing
Your buyer’s experience should be the foundation of your sales enablement initiative.
The buying experience needs to be at the center of all of your selling efforts. Make sure that you understand who your buyer is and the journey they are on. Next, be sure to create your sales assets and training for the buying experience.
Content Marketing and Your Small Business
By Lori Johnston, President, Allied Exchange July 16, 2019 If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for several reasons.