Sales Productivity vs. Efficiency vs. Effectiveness…Is there a Difference?

Sales Productivity vs. Efficiency vs. Effectiveness…Is there a Difference?
This article was written by Jason Jordan, Partner at Vantage Point Performance, as part of the Salesforce Contributor Network.
Someday, somewhere, someone is going to write the Official Sales Dictionary. And it’s going to be awesome. Salespeople, sales leaders, sales trainers, sales operations, sales consultants, and everyone else will know with certainty what the other person is talking about.  Communications will be streamlined, and directions will be clear.
However, that day has not yet …